Calle 13 cross media promotion

Client: World Connection
Assignment: Crossmedia event promotion for the exclusive concert of Calle 13 in Amsterdam 2011
Elements:  Flyer & Poster design, Online banners, Landing page design & development, Online activation (Facebook, Twitter, Foursquare, etc). After Party Production.

Flyer / Poster:

Calle 13 Flyer front

Calle 13 Flyer back

Promo video:

Views: 7,865 + 1,622 (Youtube) and 5,311 + 375 (Vimeo) = 15,173

Landing Page:
Event Landing page with the most important info, the flyer, videos, sponsors and deep integration for Social Media (Twitter, Facebook, FourSquare).
Details: The landing page was transferred to a Facebook App that could embed the page as a tab on a Facebook Page.

Online activation:
Starting a Facebook page including the above landing page as a Page tab and targeting potential audience.
Foursquare activation
Twitter Activation


Advertising and banners:

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