10 Vingers in de Lucht Campaign – Winner of Dutch Zilver Spin 2005 | TBWA/Consumenten Veiligheid
The brief: Cross media campaign that will reach the youth and create awareness around the dangers of fireworks.
Create a song/video clip featuring 10 rappers, each telling of the dangers of fireworks. Each verse from a rapper is edited and released as a snippet leading up to the new year. This created a buzz around the campaign and song. The snippets were dropped on various websites and forums. The campaign was executed well and won the award Zilver Spin 2005 for Best Cross Media Campaign